Direct Marketing Sales, Techniques and Ideas.

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Tips on Direct Marketing Sales, Direct Marketing Techniques and Direct Marketing Ideas.


Direct Marketing Sales

Sales and promotion technique in which the promotional materials are delivered individually to potential customers via direct mail, telemarketing, door-to-door selling or other direct means are called direct marketing sales.
It ensures for a personal touch appeal and direct interaction of an organisation with its end-user of product or services.
Direct marketing gives a quick direct reponse or feedback of a customer's response to a company's product or services.

Direct marketing techniques
Junk mail operators, while still being second in line to the traditional print advertising industry, are confident that both sectors can work together.

While it conjures images of letterboxes crammed with useless brochures, the sophistication of the industry means retailers and marketers can pinpoint customers with close to 100 per cent effectiveness.

Using census data and demographic models, retailers can send out the latest catalogues to targeted audiences, separating one neighbour from the next.

Direct Marketing Ideas

1. Never let a day pass without engaging in at least one direct marketing activity, consider direct response as vital.
2. Determine a percentage of gross income to spend annually on direct marketing sales, and based on it set up direct marketing strategy.
Be willing to change or alter any marketing strategy which is not viable to generate revenue although more appealing to the sales staff.
3. Set specific marketing goals every year; review and adjust quarterly, it will ensure a vision document for direct marketing goals for the entire organisation
4. Maintain a tickler file of ideas for later use.
5. Carry business cards with you (all day, every day).
6. Create a personal nametag or pin with your company name and logo on it and wear it at high visibility meetings.

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Direct Marketing Sales, Techniques and Ideas